utm_term: Tracks the search keyword the visitor typed, such as “dress shoes.”.utm_source: Tracks the website that sent the traffic source, such as Facebook or Amazon.utm_medium: Tracks which medium the visitor used to reach your website, such as pay-per-click or social.utm_content: Tracks the link that was clicked, in case you have multiple links to the same destination, such as when you have both a text link and a banner ad pointing to the same destination.utm_campaign:Tracks a particular campaign name to monitor its performance, such as “August launch” or “relaunch”.In short, they can help you identify where your visitors are mainly seeing your campaigns and where they aren’t as useful. UTM codes are variants of a URL that can track your ads’ effectiveness. Read on to learn how UTM codes can help you navigate the impacts of your ads. UTM, or Urchin Tracking Module, parameters can be an invaluable tool for solving this issue. Yet, when you’re looking through your Google Analytics, it’s not always clear where your visitors are coming from. Facebook ads can be a vital part of drawing traffic to your website and your company.
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